We offer our custom Digital Marketing Course
Digital Marketing Training Course

What is this Course about?

This live 2.5 hour training session provides overviews of multiple digital marketing tools and tactics along with hands-on demos for key tools like Google Analytics, Google Ads, Google Search Console, Keyword Planner.

What are the session objectives?

This session is designed to impart knowledge and understanding of various facets of digital marketing, including SEO, Pay-Per-Click, Remarketing, Content Marketing, Conversion Rate Optimization, and Analytics.


Who should enroll in this training session?

The training can be attended by anyone who is keen on learning digital marketing. The session is greatly beneficial to professionals who are looking forward to building a career in digital marketing or will be executing digital marketing campaigns. The session can be made more or less advanced based on your current competency.

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Course Agenda


SEO Overview

  • High-level overview of Search Engine Optimization and key tactics


SEO/SEM Keyword Research

  • Hands-on demo of Google Keyword Planner and creating a keyword research document


On-Site SEO

  • Walkthrough of important on-site elements for optimization including Title Tags, H1 Tags, Meta Descriptions, and on-page content


Google Analytics

  • Hands-on walkthrough of Google Analytics including explanation of key data points and using dashboards


Google Search Console

  • Hands-on demo of using Google Search Console’s key features, including assessing search queries and submitting XML sitemaps


Google Ads

  • Overview of the various Google Ads campaigns and campaign creation demo


Remarketing

  • Walkthrough on adding Remarketing code to a website and how to create an Google Ads Remarketing campaign


Conversion Rate Optimization

  • Conversion Rate Optimization overview and demo of processes and tools for CRO


Content Marketing

  • Content Marketing Overview and walkthrough on how to create high-converting content
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Social Media Marketing

  • Overview of Social Media Marketing tactics and  demo

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